The Celtic Collection | fango Case Study
Post Covid-19, consumers have become increasingly familiar with online ordering and payment tools which, coupled with a reduction in cash usage, provides a fertile ground for new solutions.
Fango’s Event Management Software offers one such solution and this case study looks at the experiences of The Celtic Collection to date.
Historically at The Celtic Manor Resort, events, especially at Christmas, were labour intensive with tickets sales via phone or email, subsequent time-consuming chasing for deposits and final payments plus manual collection of food and drink pre-orders using paper forms. Additionally, all this data needed to be inputted manually into numerous spreadsheets for sales and/or operational purposes.
Looking to reduce their event admin, improve their customers booking experience and move away from cash payments, they discovered fango and brought them in to find out more. As a result, in 2019, they became one of fango’s first clients and began using the fango system, initially to manage just their Christmas Parties.
Fango worked closely with The Celtic Collection team and were able to streamline the entire booking/pre-ordering process, simplifying previously manual tasks like table planning, tracking dietary and/or allergens and revenue allocation. Everything from bookings to food and drink pre-orders, payments to automated reporting is taken care of, with hugely reduced admin for both their staff and their guests, plus the bonus of becoming cashless.
Guests no longer need to spend precious time calling to book tickets or collating menu and drinks choices into spreadsheets, nor are they restricted to working hours but can book online anytime that suits them.
For The Celtic Collection, using the fango system to take bookings 24/7 not only drove sales but avoided missed sales opportunities. Indeed, with many staff on furlough during Covid-19, it became a necessity and essential to the business.
Customer data is automatically collected and collated, offering advantages for both guests and hotels. Guests can now create online accounts to easily book tickets, review past orders and securely book onto future events, without duplication of effort.
Fango provides the Celtic Collection with a central admin system offering sales data on events across all their properties to enable pace comparison year on year. The admin team can easily see which events and properties are performing well and thus strategically target marketing/promotional campaigns for events that are behind the pace.
In 2022, 20,000 guest accounts were created and over 40,000 tickets sold across the Celtic Collection with over 80% of ticket sales and pre-orders made online via fango.
Louise Lewis, the Revenue Manager at the Celtic Collection said: “Fango saves The Celtic Collection over 50 business days a year”. She said prior to using fango, in the second half of the year, it used to take two staff members around eight hours a week to collate and prepare reports for ticket sales, chase payments and track guest meal choices and allergen/dietary information. The Celtic Collection Events Team went on to say that it was no longer necessary to recruit, train and employ Christmas coordinator staff.
Following the success of the initial launch, The Celtic Collection now use the fango system to manage their other major events, from tribute nights to afternoon teas, while The International Convention Centre Wales also use fango for their auditorium events.
Fango’s revolutionary, bespoke Event Management Software, is transforming hotel events across the UK – why not request a tailored demonstration?
Celtic Collection Staff Reviews
Fango are an absolute dream to work with! We have been working with them since 2019 and have continued to grow the number and style of events we use the system for. The ‘can do’ approach of fango is the best part, whatever we dream up next they can deliver and can do so quickly. From small tweaks of the booking process to new report creation and large feature rollouts, nothing is too much trouble. All of the team here at The Celtic Collection would agree that we would be lost without this system. We’ve worked out that the system saves our team over 50 business days a year.
Louise Lewis, Revenue Manager at the Celtic Manor Resort
Prior to using fango, our Christmas party night booking process was outdated, difficult to manage and meant hundreds of hours of admin. Fango listened to our problems, ideas and over the space of a few months developed a system that completely revolutionised the way we take Christmas party bookings. They brought us online, maximising sales with its user-friendly interface and taking hours of laborious tasks away from our team. We’ve worked with them every year since, developing the system as we grow and change. Although 2022 was a massive year of development and change filled with challenges for everyone in the industry, fango kept us at the forefront and kept our bookings coming in. If you’re struggling with an outdated system or a challenging booking process, I would absolutely advise that you get in touch with fango.
Michael Wallis-Beechey, Head of Events at the Celtic Manor Resort
Contact Details
For more information visit: www.fangocloud.co.uk or email contact@fangocloud.co.uk