Collecting Valuable Feedback and Data From Your Event

Collecting Valuable Feedback and Data From Your Event With These 30 Post Event Survey Questions

The success of future events is down to the way in which you interpret past data and feedback. Without feedback, you could continue arranging events thinking that you are doing everything right when in reality, there might be areas where you could improve your guests’ experience and increase your revenue stream. As time goes on, you might notice that event numbers begin to drop and wished you had considered guest feedback sooner.

Feedback and data is imperative to successfully planning events and without it, you will just stand still. If given the opportunity, your guests can give you all the information you need to know to gather valuable feedback and insight from them. Securely collecting post event data is made all the more possible through the use of bespoke event management software

 

Why Ask Feedback Form Questions Following the Event

You put on an event to entertain your guests. There is a hope that they leave with a smile on their faces and memories that will last a lifetime, but is that always the case? Unless you ask them, you will never truly know. This is why you have to harness the power of your guests’ feedback as they can help you to improve and attract greater numbers to your future events.

Every guest opinion matters! Even those who are completely satisfied are just as important as they can provide useful information that can inform future promotional strategies and events. Plus, it’s always great to hear you’re doing it right! So, by bringing the data from all your guests together, this can help you to create an event like no other. So, following any event, why not get their feedback?

The Importance Of Event Feedback Questions

We are not saying that you have to spend time asking every single person as they leave the event but there are things that you can do. Feedback is important because you want to continue putting on brilliant events while guests will also want to attend events that tick every box and this is where feedback can make the real difference.

The great thing about using custom developed event software is that you can make it easier than ever to obtain feedback. People don’t want to spend time filling in forms by hand, emailing or posting back feedback forms. Those days are gone. FanGo can develop bespoke event management software that allows you to send out surveys after an event. These can be sent directly to your guests via email. You are able to encourage guests to provide their feedback through the intuitive systems that make the process as simple as possible. You can provide them with post event survey questions that they can answer with a simple tick as well as sections where they can provide their own feedback. This data is then collated efficiently and displayed in a way that can help you.

30 Event Feedback Form Questions You Need To Ask:

  1. How satisfied were you with the event?
  2. What part of the event did you enjoy the most?
  3. How likely are you to attend events with us again?
  4. Would you recommend this event to others?
  5. How can we improve the event?
  6. Have you attended this event before?
  7. Is there anything you would change about the event?
  8. Why did you attend this event?
  9. How did you hear about this event?
  10. Have you attended events with us before?
  11. How helpful were the staff at the event?
  12. What would you want to see more of at future events?
  13. Did the event meet your expectations?
  14. Did you receive all the information you needed prior to the event?
  15. What did you dislike about the event?
  16. Were you satisfied with the quality of content?
  17. Did you have the opportunity to ask questions and participate at the event?
  18. How satisfied were you with the networking opportunities at this event?
  19. How satisfied were you with the virtual experience at the event?
  20. Were you satisfied with the amount of activities or workshops?
  21. How satisfied were you with the quality of audio/video at the event?
  22. Did you have any problems registering for/attending this event?
  23. Is there anything we could have done to make your experience at the event easier?
  24. What features did you like best at the event experience?
  25. What could we do to improve your overall event experience?
  26. Did you find the event easy to navigate?
  27. What topics would you like to see more of at future events?
  28. What was your biggest takeaway at the event?
  29. How did this event impact your perception of us as a company?
  30. Are there any additional comments you would like to add?

1. How satisfied were you with the event?

Firstly, asking your attendees how satisfied they are with your event is one of the most important event feedback questions to ask in a survey, and is a great starting point. By collecting information on how satisfied your guests are you can more accurately monitor what you’re doing right with your event, and what areas you need to improve on. You can even take it one step further and ask your guests to rate their satisfaction with specific parts of the event, such as: venue, catering, speakers, date, location, etc. By doing this you can get more accurate feedback on the details of the event that need improvements.

2. What part of the event did you enjoy the most?

This question should be open ended, as it’s a great opportunity for people to give their feedback. Allowing your guests to describe what they liked the most about the event and why will give you more of an insight into how well your event is doing, so you can more easily pinpoint the areas that may need improving.

3. How likely are you to attend events with us again?

Whether or not your attendees would like to attend an event you’re hosting again is crucial information. It’s one thing for your guests to be satisfied with your event, but if they are likely to come back for one in the future it is a bigger bonus, and will only benefit your business. You can even add a follow up question, if the answer is no then why not? This will help you further identify what is unsatisfactory about your event and what’s keeping people from coming back, so you can correct this.

4. Would you recommend this event to others?

This is key information that you need to assess how your event is doing. When your attendees are completely satisfied with your event they are more likely to tell their friends and family about how much they enjoyed it, encouraging them to attend an event in the future. However, the same can be said if they’ve had a bad experience. If someone talks negatively about your event then they’re most likely going to discourage people from attending your events and this may even lead to you gaining a bad reputation. Word of mouth is a powerful tool, so it’s important that all your guests only have good things to say about your event in order to spread the word and generate more business.

5. How can we improve the event?

Asking this question shows any participants that you care deeply about their opinion and how your event is doing. This will also give them a more positive opinion of your company, as you value their feedback and you’re actively seeking their opinion. Furthermore, if you implement these changes based on your attendees input, you show that you’re responsive to their needs and committed to providing the most high quality event experience.

6. Have you attended this event before?

A useful way to gain insights into the attendance patterns of your audience and have a better understanding of your guests’ behaviour; asking whether participants have attended this event before can provide valuable information. If you find that there’s a significant number of people who have attended previous events, this can imply that the event has a loyal following, which shows the quality of the event. On the other hand, if you find that there is a large percentage of people responding who are attending your event for the first time, this can imply that the event is attracting a new audience and its’ reach is expanding. If you find that the amount of repeat attendees is decreasing then it might mean that you need to change something in the event to keep it fresh and engaging.

7. Is there anything you would change about the event?

Not only does event feedback survey questions like this provide you insights into your event, but gives you more specific information on what people are looking for that you’re not providing. This allows you to meet your attendees needs by giving them what they want, so you’re giving them exactly what they’re looking for. Asking this question also shows your audience that you value their opinion, leaving them with a positive perception of your company.

8. Why did you attend this event?

Knowing why people attend your event is valuable information. By understanding your audience and knowing what motivates them in coming to your event, allows you to better tailor the contents of the event to your guests. This helps you meet their needs better, leaving them satisfied with the overall experience that your event provides.

9. How did you hear about this event?

How information about your event is getting around and encouraging people to come to your event is useful to know. As this allows you to see which marketing efforts are doing well and which ones aren’t, so you can invest your money in the ones that are proven to be successful, as well as saving money on those that aren’t doing as well as you thought.

10. Have you attended events with us before?

This is one of the event feedback survey questions that also gives you insights in how your audience hears about your events. Whether you have a loyal following, or how well your marketing efforts have reached new people. This is a great insight to have in order to know what you need to do differently to get people to attend all of your events and to boost your awareness as a host.

11. How helpful were the staff at the event?

Customer service is extremely important in the overall customer experience. Making sure that your staff are well informed on all the critical details, will allow them to be the most helpful to your guests and give them all the important information they need. This is also a good way to measure how well they performed, and if anymore training may be required. Overall, making sure every detail of your event is up to the highest standards will reflect positively on your business and lead to success at all future events.

12. What would you want to see more of at future events?

Getting your guests feedback on this is a great way to find out what they would like to see from your events. Allowing you to gather information on any new ideas that will keep your event fresh and engaging, and ensure the longevity of your events.

13. Did the event meet your expectations?

Disappointing customers is the worst thing you can do. Knowing whether your event was a success in meeting your attendee’s needs can help identify areas of improvement. If there was anything they were expecting that you didn’t provide, how could you include this for future events? This is one of the most important post event survey questions that can also give you an insight into whether there was any misinformation or exaggeration of the details of your event, that may have misled your guests’ expectations. Either way it’s good to know this so you can improve future events.

14. Did you receive all the information you needed prior to the event?

Making sure that all of your guests are well informed before the event is important, to make sure that they get the most out of your event and don’t miss anything. It’s also good to know this, as not providing adequate enough information could be deterring people from attending your events. Making sure that you’re advertising your event efficiently and providing all the important information surrounding the event, could encourage others to make an appearance in the future.

15. What did you dislike about the event?

It’s wise to not only want to know the positives about your event, but the negatives too – if there are any. Constructive criticism is essential if you want to implement improvements and make your event the best. After receiving these answers you can then make the changes necessary to keep all participants coming back.

16. Were you satisfied with the quality of content?

Attendants will be able to tell whether your event is of high quality. Cutting corners or not putting enough time into the execution can downgrade the experience, and your guests won’t be happy. You can make improvements based on the answers you receive.

17. Did you have the opportunity to ask questions and participate at the event?

Depending on the event, allowing attendees to participate is a perfect way to make them feel valued and heard. Having staff around your event where guests can freely ask for help can make the whole experience more enjoyable for everyone involved. Making your guests feel supported will make them value your company over your competitors.

18. How satisfied were you with the networking opportunities at this event?

If you’re throwing a networking event, then this is an important question to get feedback on. You don’t want your event to be a waste of time. So ensuring that there are plenty of networking opportunities will guarantee your event is successful.

19. How satisfied were you with the virtual experience at the event?

If you offer any virtual features to help with your event like an event management app, then this question is a great way for you to measure the effectiveness of these features and how it impacted your event. This can be anything from pre ordering food, booking tickets or managing your booking. This can drastically make it easier for your guests, so knowing how they found using these features can help you judge how well it worked for your event.

20. Were you satisfied with the amount of activities or workshops?

This particular inquiry determines the satisfaction of the range of activities or workshops provided. Finding out whether the participants had adequate opportunities to engage during the event, helps to establish whether the content needs improvement.

21. How satisfied were you with the quality of audio/video at the event?

Technical issues are frustrating for everyone involved. Especially when you’ve spent a long time planning and it doesn’t execute how you envisioned, but this can also be irritating to your guests who are trying to enjoy the event. Knowing if there’s anything you need to fix for next time is good to know so those mistakes don’t happen again.

22. Did you have any problems registering for/attending this event?

Running an event can be stressful, and making sure that everything runs smoothly on the day is essential in order to make the process as seamless for your guests as possible. The last thing you will want is for people to find attending your event difficult as this could prevent them from coming in the future. Finding these issues so you can correct them is crucial to keep your guests happy.

23. Is there anything we could have done to make your experience at the event easier?

Removing as much stress as you can for your guests will make them have more of a positive experience. If they have a positive experience then they will more likely come back for more events in the future. So by asking this question in your survey you show your audience you care about their experience by being able to implement improvements to benefit their experience.

24. What features did you like best at the event experience?

Finding out whether people enjoy your event is valuable information. However, finding out specific details your guests liked the most will further help you know what you’re doing well and what you could potentially leave out for the next event. This gives your guests the opportunity to voice their opinion.

25. What could we do to improve your overall event experience?

There may be something you can do to improve the experience that you wouldn’t have thought of on your own. Keeping your event ahead of your competitors by implementing improvements suggested by your audience, will keep them satisfied and prevent them from looking for what they need elsewhere.

26. Did you find the event easy to navigate?

The last thing you will want to do is confuse your guests and make it difficult to find. There are many factors that contribute to this whether that be the location of the venue or the layout. You want to ensure that it’s as easy to get to as possible so that all of your participants have a smooth experience.

27. What topics would you like to see more of at future events?

There’s always room for improvement. Finding out what your audience wants to see more of will take your event to the next level, and ensure that you’re meeting your target audience’s needs. You wouldn’t want your guests to attend events elsewhere. So making sure you’re providing all the content that people are looking for will guarantee your event is successful.

28. What was your biggest takeaway at the event?

The answers to this question will show you what part of your event resonated with your audience the most and how it impacted them. This provides information on what your guests found engaging or most beneficial, allowing you to gain a deeper understanding of the impression your event leaves on your audience.

29. How did this event impact your perception of us as a company?

Hosting a fantastic event is a great way to get your company’s name out there, as well as create a great impression of your business. Asking this question will help you understand how people view your business after the event, and you will find out how this has affected the view of your company.

30. Are there any additional comments you would like to add?

If your attendees have any further comments they would like to add then this is a great way to give them the opportunity to provide you with any additional feedback. This can give you some useful insights into anything you may have missed in your survey, and gives your guests the ability to voice any opinions that they have. Knowing how your audience feels about your event is vital in being able to tailor it to them.

Put The Results From Event Feedback Survey Questions To Use

Now that you have the feedback, you can determine what is useful, where you went wrong, what can be improved and what can be done differently. Making subtle changes can have a large impact on a guests experience and by implementing thoughtful changes, it will show your guests that you care and carefully listen to their feedback. You can fine-tune promotional campaigns that engage with guests. This can all be achieved by using online event software. By making it simple to provide feedback it makes it easier for you to do things better next time around!