9 New Trends In Event Technology In 2024
With the landscape of event management constantly changing, the infusion of the latest technologies is transforming ordinary events into exceptional experiences.
As we journey through 2024, tapping into these various technological tools becomes a necessity, not just for competitive advantage but for the successful planning and execution of events. These technologies increase interaction, optimise operation, and make the experience memorable.
From immersive digital landscapes to personalised attendee interaction, it’s technology that remains the fulcrum for this age of transformation. This blog discusses 9 trends of innovation in technology that are reshaping the events industry and contribute significantly to the new development in event planning, event management, and, crucially, the overall experience for guests and attendees.
1. Extended Reality (XR) Experiences
Extended reality (XR), which includes virtual reality (VR), augmented reality (AR), and mixed reality (MR), truly transforms the experience of the event. In 2024, XR technologies are going to be used not only to add features but to design the events themselves. As an incredibly powerful tool for elevating guest experience, they are capable of creating deeply immersive environments that totally engage attendees in new ways.
The possibilities with XR continue to expand, from VR tours of historical sites that are located remotely to AR concert experiences that blend the physical and digital worlds. More and more, event organisers are going to be bringing the attendee to places where it would be almost impossible to see something or experience it live, making the experience truly breathtaking and remarkable.
2. Using AI To Personalise Events More
In the long term, Artificial Intelligence is going to redefine event personalisation completely. But even in 2024 there is going to be a continued uptake in its use when it comes to personalising the event experience. Be it an experience customised to suit the unique taste of an attendee or merchandise presented to the attendee, using AI algorithms which will analyse attendee’s past behaviours and preferences it will then make unique recommendations which will be of interest to different groups and individuals.
As well as this, AI-based analytics will allow event planners to understand the different dynamics of their guests/customers in real-time and mean that they are able to constantly be making agile changes in things like schedules and the content of the event which will in turn maximise its effect and success.
3. Using Blockchain Technology For Security
Whilst blockchain is something that tends to be more synonymous with cryptocurrency than anything else there is an increasing warmth of the events industry to technology such as blockchain as a tool that can help inject more security and trust. Many event organisers have heavily embraced the use of blockchain in the management of their ticketing processes to prevent fraud and assure all transactions are as secure as possible.
Most importantly, blockchain now introduces a new level of transparency into the world of event management, where all participants involved can verify the legitimacy of tickets. This is where the use of blockchain could really influence the events industry, making sure that fake-ticketing and touts are a thing of the past.
4. More Sustainable Event Tech Solutions
Whenever there is any guide or article written about event technology trends, there is always a focus on how event organisers are adapting to make sure that their events are becoming greener. 2024 is no different, and it’s expected to see further uptake of things like digital ticketing, virtual event platforms that reduce the carbon emissions related to travel, and energy-efficient venue designs.
There is also the fact that there are more waste management and recycling tools and apps which can be used by event venues to help make sure their guests can easily dispose of any waste in an eco-friendly way. Essentially meaning not only is the event more environmentally friendly, but it also matches the increasing expectations from attendees about ethical and sustainable standards.
5. Improved Attendee Accessibility
Accessibility for all participants with disabilities will already become somewhat standard for many event types. However, some of the new technologies that will increase the accessibility of each phase of an event are: audio descriptions, sign language translation using AR, and wheelchair accessibility maps integrated into the event apps.
In addition, there are options in event apps and softwares which will allow customised views of presentations for participants with visual impairments. Not only do these tools help event venues and event planners comply with laws around accessibility, but they also indicate that the event organiser is interested in making their events as inclusive as possible, thereby allowing attendees an equal opportunity to participate fully and enjoy their experiences.
6. Contactless Check-Ins
The introduction of more contactless check-in solutions at events will bring new waves of safety and efficiency. With features like touchless registration becoming more commonplace and more able to be integrated at any kind of venue or event it will hopefully see a massive boost in the efficiency of running events.
This gives the attendees the ability to check in seamlessly without any queuing, making the whole experience at an event easier and enjoyable. Event management softwares which incorporate QR code scanning features into their platforms for attendee check-ins is going to be one of the easiest ways for venues and event managers to implement this, and with more options becoming available to do so, it will likely see an increase in the use of contactless check-in functions in 2024.
7. Live Translation Technology
As global connectivity continues to shape the events industry, live translation technology has become essential for inclusivity and communication. Real-time translation devices and apps in 2024 have allowed people to speak any language and still take part in an event. Such technologies enable instant translation into any language of speeches, presentations, and panel talks, which makes it more appealing and interesting for all participants.
Now, with live translation tools integrated into the event, its organisers can pay better attention to the diversity of the audience. This is a great opportunity for the audience to widen in terms of breadth and become more inclusive and global. This will not only enhance the attendee experience but also broaden the reach and impact many different events in 2024.
8. Customer Service AI Chatbots
This is already a part of core event technology, with AI chatbots providing attendees with 24/7 help. Intelligent chatbots automate customer service by attending to inquiries, providing information about the event, and solving common problems in real time. Automating customer service through AI chatbots means the people in charge of managing the event itself can focus on the more detailed parts and, in consequence, further elevates the overall event experience for attendees.
Taking this even further there is also the possibility of having a chatbot which personalities interactions based on the data of the attendees through suggestion and the way in which they are behaving on the platform. Essentially, using AI chatbots for events in 2024 will not only improve operational efficiency but can also make sure attendees receive instant, helpful and personalised customer service through the event platform.
9. Facial Recognition
Facial recognition is being increasingly used on event grounds for either security or to personalise different aspects of the event. Linking back to contactless check-ins, this technology can even be used to instantly recognise attendees and check them in without the need for even a QR code to be scanned.
Moreover, security is enforced through the use of facial recognition to determine one’s identity and screen out any unwanted entrants. Finally, this technology can offer some level of personalisation by fitting the needs of each attendee with the information available from past events. The usage of the facial recognition feature in the event management system will take these systems miles ahead in security and customer engagement, making the event safer and more customised for each individual attendee.
Take Advantage Of New Events Technology With FanGo
As can be seen, the inclusion of new technologies works as one of the core ways to change the face of the events industry. Whether it’s through immersive virtual realities or smart, personalised services to attendees, the trends we’ve gone through enable a better design and delivery of events.
Leading this front of the technological revolution by changing and constantly adjusting to the newest innovations our industry has to offer is FanGo’s Event Management software. With FanGo, you can ensure that your venue is able to really take advantage of the latest trends and technology and stay well ahead of your competition.
So, why not contact us or book a free demo call with a member of our helpful and friendly team who’ll be able to show you all of the innovative and useful features our event management software has to offer.